Creating a simple, recognizable, powerful, and Culturally modern system.
About — MileUp uses your phone’s sensors to track your driving activity and give you useful stats on your driving behavior – like how far you travel, your average speed, braking and acceleration habits, and even how much you use your phone. By sharing your driving data, you’re helping us gain important insights to make driving safer for everyone on the road
Challenge — Create a digital tool to gather 40 million miles of driving data among millennial drivers by developing gamification, social and/or promotional enhancements.
Solution — We designed a rewards based app & full identity including logo, iconography, and photo treatment.
My Role — UX / UI Design | Visual Design | Motion Design | Identity
Art Direction — Nate Bruning
Agency — Made
I developed a rotating cards system that was used across the App.
We designed colorizer effect to be used across all brand imagery.
Look and Feel Options
We created 3 unique Look and Feel Options.