About - MileUp is the easiest, most effortless way to earn gift cards just for driving. Download the app and automatically start getting points for every mile you drive. Then use those points to redeem for gift cards to your favorite retailers.
CHALLENGE - Create a digital tool to gather 40 million miles of driving data among millennial drivers by developing gamification, social and/or promotional enhancements.
Solution - We designed a rewards based app & full identity including logo, iconography, and photo treatment.
Role - Ui Design / Identity
Art Direction / Nate Bruning
The most important screen in the app was the challenge screen, this is where the user can access new driving challenges to earn rewards. All challenges were designed in a swipable card system.
To create a growing community we created a Invite friends challenge card to the mix.
We crafted a rotating card system to showcase all the available gift cards.
The logo I designed for Mile Up brought the M to life communicating speed & motion.
Here are a few examples I explored before landing on the final mark.
We crafted a colorizer effect on all Mile Up photography to establish a simple, fresh and sparkling identity.
I delivered and explored 3 Look and Feel options focusing on including Color palette, images, layout, type and overall styling.