Adam Sinda - Interactive Digital Designer
Simple, Modern, and Adaptive Design
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Mile Up

App Design

CHALLENGE - Design & Gather 40 million miles of driving data among millennial drivers by developing gamification, social and/or promotional enhancements.

About - MileUp is the easiest, most effortless way to earn gift cards just for driving. Download the app and automatically start getting points for every mile you drive. Then use those points to redeem for gift cards to your favorite retailers.

Role - Ui Design / Identity

Art Direction / Nate Bruning

Agency: Made

Mile Up

About - MileUp is the easiest, most effortless way to earn gift cards just for driving. Download the app and automatically start getting points for every mile you drive. Then use those points to redeem for gift cards to your favorite retailers.

CHALLENGE - Create a digital tool to gather 40 million miles of driving data among millennial drivers by developing gamification, social and/or promotional enhancements.

Solution - We designed a rewards based app & full identity including logo, iconography, and photo treatment. 

Role - Ui Design / Identity

Art Direction / Nate Bruning

Agency: Made

 

Challenge Screen

Challenge Screen

The most important screen in the app was the challenge screen, this is where the user can access new driving challenges to earn rewards. All challenges were designed in a swipable card system.

Inviting Friends

Inviting Friends

To create a  growing community we created a Invite friends challenge card to the mix.

Rewards Screen

Rewards Screen

We crafted a rotating card system to showcase all the available gift cards.

Logo Design

Logo Design

The logo I designed for Mile Up brought the M to life communicating speed & motion.

Logo Explorations

Logo Explorations

Here are a few examples I explored before landing on the final mark.

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Photography Treatment

Photography Treatment

We crafted a colorizer effect on all Mile Up photography to establish a simple, fresh and sparkling identity.

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Process

Process

I delivered and explored 3 Look and Feel options focusing on including Color palette, images, layout, type and overall styling. 

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